<p> <i> 21.13 pm </i> To take its high-end audio to masses, Bowers & Wilkins launches three new headphones

After being comfortable in the sidelines for many years, iconic audio brand Bowers & Wilkins is shifting focus towards the Indian market by launching three new products in the market. The T7 Bluetooth speaker as well as the second generation of the P5 and C5 headphones will aim to make the five-decade-old company’s experience and learning from high-end audio to a larger audience.

Brian Devlin, director for global marketing and sales in the new media division, says the company entered the mobile headphone segment only when they were convinced that the source files had become better thanks to Apple iPod’s and iTunes which supported lossless audio. “We knew that we could not choose how people listen to their music, but we could definitely make the experience better,” he told IndianExpress.com.

The P5 Series 2 is the second generation of the first P5 headphone the company launched for the mobile users. The new headphone is a on-ear design, but with a unique 40-inch driver. It also features premium leather in the earcups as well the headband. (Rs 23,500)

The C5 Series 2 is a compact in-ear model, but with major improvements on its predecessor. Despite the size the model has secure loop design that keeps it in place inside the ears. There is also a micro porour filter behnd the drivers to ensure that the sound feels open and true. (Rs 15,499)

The new T7 Bluetooth speakers has a micro matrix bracing system that protects the speaker while reducing vibration and resonance. It features two foce-cancelling high-output bass radiators to deliver clean sonic performance. (Rs 29,900)

Devlin says the company, which has been in India for over two decades, has augmented its distribution network by roping in Neoteric for its new media personal audio devices. Audio Vision will continue to deal in its high-end products. “We are quite happy with a selective distribution model and don’t want to be everywhere,” he says, adding that Apple stores will be one of the main touchpoints for their products.

Founded in 1966 by radio engineer John Bowers, Bowers & Wilkins is now a $300 million company with manufacturing plants in United Kingdom and China.</p>