<p> <i> 16.11 pm </i> Motorola smartwatch coming this year

WASHINGTON: Motorola is reportedly set to launch its own range of smartwatches later this year.

The company's senior vice president Rick Osterloh said that the smartwatch would address consumer issues like style and battery life.

According to The Verge, Motorola's earlier wearable attempt, MotoACTV activity tracker, failed badly for its battery and appearance issues, however, the company has said that it would redirect its efforts in the wearables market.

With tech giants like Apple, Google, Samsung entering into the red-hot wearables market, Motorola can't help but join the bandwagon.

The report said that Motorola's revamped line of smartphones, the Moto X and Moto G, have received critical acclaim since their launches last year and if the company is able to release a smartwatch on the level of these phones, in terms of usability and ergonomics, it could as well be a hit.</p>